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  • 01
  • November

The Perfect Landing Page

The perfect landing page may not exist but we can come as close as possible. There are many best practices that have been discovered and proven through experiment and testing. This article defines what conversion is, what type of visitors you should aim to convert and what stage in the buyer journey they are. Using the sales theory of AIDA and the buyer journey, I explain how to design the landing page taking these variables into account.